Analytics & Conversion Tracking for Growing Businesses
Useful reporting starts with clear questions and correctly configured data. We can scope analytics, event tracking, and dashboards based on account access, consent requirements, and the information that is available.
What could be in scope?
- Analytics account review or setup when owner access and a clear measurement purpose are in place
- Tag-management review or implementation within the agreed consent and privacy requirements
- A small event plan for business questions the available data can actually answer
- Inquiry tracking for forms, calls, or other agreed actions where the technical setup permits
- Reports that distinguish observed data from assumptions and attribution gaps
- Cross-domain or multi-property measurement only when the customer journey requires it
- Consent-aware tracking requirements, coordinated with the client's privacy and legal review
Who this work may help
- Businesses with a website or app that need a clearer view of visits and inquiry actions
- Teams running marketing work that need to understand which evidence is available before making ROI claims
- Teams that want data-driven decisions instead of guesswork
What a useful result can clarify
- Agreed events and measures documented with their data sources
- Tracking checked against the consent and access requirements in scope
- Reports that explain what is and is not available in the configured data
- Recommended next steps tied to observable information, not assumed attribution
Remote Delivery
Mektra works remotely with businesses across the United States. Measurement depends on authorized accounts, consent settings, event quality, and the limits of the available data. We do not promise complete attribution.
Questions and answers
What is the difference between Google Analytics and Google Tag Manager
Google Analytics reports on configured website data. Google Tag Manager can manage tracking tags. If both tools are needed and access is available, they can be configured to work together; setup and ongoing ownership should be agreed before implementation.
What should I be tracking on my website
Start with a business decision, such as whether a contact form works or which pages lead to qualified inquiries. The event plan then depends on access, consent, and whether the data can support a useful answer. Tracking cannot fill gaps in the source data.
Can you set up tracking on a site someone else built
We can review an existing setup when the required site and analytics access is available. Any cleanup, migration, or implementation is scoped after the review.
How does cookie consent affect tracking
Consent requirements depend on jurisdiction, tools, and data use. We can implement agreed technical controls, but the business remains responsible for legal guidance, notices, and policy decisions.